HPK Gaming — a HPK Digital companyExplore games

HPK Gaming · Players come first

Play more.
Watch less.

Your game. Your choice.

Colourful adventures. Memorable pals. More time doing what you came for: playing. We’re building games around your enjoyment—not constant interruptions.

Built in Nottingham Made with personality
Teenage Armin and the Arrow Pals together on their mountain adventure
COMING TO MOBILE
Arrow Pals
PLAY MORE. WATCH LESS.✦YOUR GAME. YOUR CHOICE.✦PLAYERS COME FIRST

Our games

Meet the adventures
taking shape.

Early ideas, playful experiments and one flagship puzzle adventure leading the way.

Sam wearing his blue collar at the beach in Seek for Sam
Current game artwork

Hidden-object adventure

Seek for Sam

Find it. Pack it. Adventure awaits! Search lively scenes, spot clever clues and join Sam on a warm, character-led adventure.

CONCEPT / IN DEVELOPMENT
Abstract HPK Gaming studio artwork with floating puzzle tiles
Studio visual · game artwork to follow

Physics puzzle concept

Project Smash

Draw the route, launch the action and discover satisfying new ways to smash each puzzle.

CONCEPT / IN DEVELOPMENT
Flying Ferrets concept scene with a laundry-basket launcher and a tower of boxes
Original concept artwork

Early concept

Flying Ferrets

A playful launch-and-destruction idea with cheeky characters, bold worlds and plenty of chaos.

CONCEPT / IN DEVELOPMENT

Our player promise

Play more.
Watch less.

Your game. Your choice.

Not just a tagline. The principle behind every game we make.

01

No adverts after every level

We want the game to stay the main event—not a break between adverts.

02

Rewards that feel worthwhile

Optional ads should earn genuinely useful extras, such as another life.

03

Shaped with our players

Our approach is still evolving and will be carefully tested with real players.

The story so far

It started with Hannah—and one advert too many.

Hannah, Paul’s wife, enjoyed playing arrow puzzles. What she didn’t enjoy was the adverts getting in the way. Her frustration sparked an idea for Paul Kelly: what if we made a game that gave people more time to play?

That was the beginning of Arrow Pals—and the thinking behind HPK Gaming. We wanted to bring our own characters, colourful adventures and satisfying puzzles to life, without losing sight of why we started: the game should be the main event, not a break between adverts.

“Play more. Watch less.” isn’t a slogan we added afterwards. It comes directly from that frustration. Our aim is fewer interruptions, optional ads with worthwhile rewards, and respect for the person holding the phone. Your game. Your choice.

Today, HPK Gaming is an independent games initiative led by Paul and supported by HPK Digital. Arrow Pals is taking shape, new adventures are being explored, and we’re working towards our first closed beta. Hannah’s frustration gave us the starting point. Making games that put players first is what keeps us going.

Paul Kelly Founder & Project Lead

MORE PLAY. FEWER INTERRUPTIONS.

Games built around you.
That’s our promise.

From your first puzzle to your next favourite pal, your enjoyment comes first. Play more. Watch less. Your game. Your choice.

Explore our games